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A/B Testing Project Walkthrough

Welcome to my "A/B Test Project Walkthrough", a journey where we delve into the power of data analysis and statistical inference to guide critical business decisions. This project encapsulates the essential phases of an A/B testing framework, focusing on hypothesis testing, data segmentation, and result interpretation to optimize and innovate. The project was initiated to determine the effectiveness of a new feature or strategy in comparison to the existing one. My goal was to provide evidence-based recommendations on whether to implement the new change across the board.

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